Intel Refreshes Iconic Brand
Intel has introduced a refreshed brand identity featuring the new slogan “That’s the power of Intel Inside.” This move is aimed at reconnecting with consumers and reaffirming the company’s significance in modern computing. The campaign revives the historic “Intel Inside” concept which transformed Intel into a market leader during the 1990s, focusing on direct consumer engagement rather than just targeting system designers.
Brett Hannath, Intel’s Chief Marketing Officer, stated that this message reflects the company’s belief in the ability of its products to unlock potential for various stakeholders. The original “Intel Inside” campaign, started in 1991, revolutionised tech marketing by emphasising processors as key selling points for PCs, carving out a distinct identity amidst competitive pressures from firms like AMD and Cyrix.
Key Points
- Intel’s refreshed brand strategy includes the new slogan “That’s the power of Intel Inside.”
- The campaign aims to reinvigorate consumer connections, harkening back to the successful marketing tactics of the 1990s.
- The original campaign introduced strong brand recognition through its memorable sticker and jingle, helping to establish Intel as a household name.
- Intel’s current strategy focuses on promoting the belief that its products can unlock potential for consumers and partners alike.
- The brand refresh is a part of Intel’s efforts to reassert its leadership position in the technology sector against competitors.
Why should I read this?
This article is significant as it outlines Intel’s efforts to rejuvenate its brand identity at a time when the tech landscape is rapidly evolving. Understanding this shift demonstrates how established companies are re-evaluating their marketing strategies to maintain relevance in a competitive market, something that can be valuable insight for industry professionals and technology consumers alike.
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