How Nissan Hopes to Navigate Trump’s Tariffs and Make Its EVs Great Again
The article discusses Nissan’s efforts to regain its status in the electric vehicle (EV) market amidst ongoing challenges, including significant market disruptions caused by tariffs and internal management issues. The company aims to refresh its lineup with new models, including an updated Leaf and an all-electric Micra, while also diving into the hybrid market.
Key Developments
- Nissan seeks to regain its top position in EV sales after facing years of mismanagement and missed market trends.
- The new Nissan Leaf will feature a sporty crossover design, targeting the popular US market while production is set to begin in 2025.
- Nissan plans to introduce a new hybrid Rogue SUV in 2026, utilising advanced e-Power hybrid technology.
- The company is developing a rugged electric SUV at its Mississippi plant to navigate tariff constraints.
- Market challenges include a recent 25% tariff imposed by the Trump administration on imported vehicles, impacting overall production costs.
Why should I read this?
This article highlights Nissan’s strategic shift as it aims to revitalise its EV lineup amidst formidable market challenges. It provides insights into the automaker’s future product launches, adaptability to market dynamics, and how external economic factors could shape its recovery trajectory in the competitive automotive landscape.