UK Bans Fake Reviews and ‘Sneaky’ Fees For Online Products
The United Kingdom has instituted new regulations banning “outrageous fake reviews and sneaky hidden fees” within the Digital Markets, Competition, and Consumer Act 2024. These measures aim to enhance transparency for online shoppers by including all mandatory fees—such as booking or admin charges—in the advertised price of products.
The law primarily targets “dripped pricing,” a practice where additional costs are unexpectedly added during the checkout process, frustrating consumers when the final price exceeds their expectations. According to Justin Madders, UK’s Minister for Employment Rights, this law seeks to eliminate the unpleasant surprise of numerous extra charges that are often tacked on at the end of a shopping experience.
Key Points
- The UK has banned fake reviews and unclear pricing practices to protect consumers.
- All mandatory fees must now be included in the advertised product price.
- The law aims to end the practice of “dripped pricing” that misleads customers.
- Regulations are part of the Digital Markets, Competition, and Consumer Act 2024.
- Justin Madders stated these measures are to prevent unpleasant surprises during checkout.
Why should I read this?
This article discusses a significant regulatory change that enhances protections for online shoppers in the UK. By addressing fraudulent practices and improving price transparency, it reflects broader trends in consumer rights and digital marketplace regulation, making it relevant for both consumers and industry stakeholders.
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