Nintendo Is ‘Actively Assessing’ What a Trade War Means for the Switch 2
Nintendo’s president, Doug Bowser, has stated that the company is evaluating the implications of tariffs on the upcoming Switch 2 console, which is set to launch at a price of $450. These tariffs may significantly impact manufacturing costs, potentially leading to price increases for consumers.
Key Points
- Nintendo is closely analysing how recent tariffs could affect the pricing of the Switch 2, expected to be launched at $450.
- The company delayed Switch 2 pre-orders to better assess the market conditions influenced by the tariffs.
- Bowser indicated that previously set pricing did not account for these new tariffs, which now pose challenges for Nintendo.
- Nintendo has diversified manufacturing locations, moving some production to Vietnam and Cambodia to mitigate risks but faces increased tariffs there as well.
- A new loyalty programme will help limit console purchases to one per person to combat scalpers, rewarding loyal customers.
Why should I read this?
This article is crucial for gaming enthusiasts and industry followers as it highlights how global trade policies can directly affect product pricing and availability. With the upcoming launch of the Switch 2, understanding these dynamics will inform consumers about potential costs and availability, ultimately influencing their purchasing decisions.