China Bans ‘Smart’ and ‘Autonomous’ Driving Terms From Vehicle Ads
China has rolled out a ban on the use of terms like “smart driving” and “autonomous driving” in vehicle advertisements, a move initiated by the Ministry of Industry and Information Technology. This decision follows a recent fatal accident involving a Xiaomi vehicle, raising concerns over the safety of advertised technologies.
Key Points
- China’s Ministry of Industry and Information Technology prohibits the use of “smart” and “autonomous” in automotive advertising.
- The ban aims to enhance scrutiny over driving assistance features in vehicles.
- This regulatory action follows a deadly incident involving a Xiaomi sedan, raising safety concerns.
- The new regulations are part of China’s broader efforts to improve vehicle safety standards.
- Representatives from nearly 60 automakers were briefed on this mandate in recent meetings.
Why should I read this?
If you’re into the automotive world or just interested in how regulations shape our technology, this article is a must-read! It’s fascinating to see how China is stepping up to ensure safety in the age of “smart” cars, especially following a tragic event. It gives you a real insight into the future of advertising in the tech-heavy auto industry and how consumers can be better protected.