Google wins 1-1: Judge rules ad giant broke antitrust law
Summary
A federal judge has ruled that Google has violated US antitrust law by monopolising the online advertising market. While Google’s advertising tools were cleared of anti-competitive behaviour, the ruling found issues with its publisher ad server and exchange markets. Despite the ruling’s mixed outcomes, Google has vowed to appeal the parts it lost, framing the situation as a victory.
Key Points
- Judge Leonie Brinkema ruled that Google obtained monopoly power unlawfully in the open-web display publisher ad server and exchange markets.
- Google’s ad-selling business and its previous acquisitions received a pass from the court.
- Google plans to appeal the ruling concerning its publisher tools.
- Experts caution that the case may negatively impact ad targeting and revenue for advertisers and publishers.
- The outcome may affect the future of Google’s broader ad business beyond the current ruling.
Why should I read this?
If you’re interested in digital advertising or the ongoing battle over big tech’s influence, this article is a must-read. It outlines crucial developments in the legal landscape that could impact how online ads are managed and analysed. Plus, you get the scoop on Google’s latest moves in the courtroom—always a fascinating watch!