Man Buys Racetrack, Ends Up Launching the Netflix of Grassroots Motorsports
Summary
The article discusses how Garrett Mitchell, known for his YouTube channel Cleetus McFarland, turned his passion for grassroots motorsports into a successful streaming service. In 2019, Mitchell purchased the DeSoto Super Speedway in Florida, hoping to create a vibrant hub for car enthusiasts. Despite a rocky start due to pandemic restrictions, he launched a pay-per-view event that sparked the idea for a subscription service named FRDM+, akin to Netflix for motorsport enthusiasts.
Key Points
- Garrett Mitchell, aka Cleetus McFarland, sought new monetisation avenues beyond YouTube.
- He bought DeSoto Super Speedway for $2.2 million, intending to host exciting motorsport events.
- The pandemic halted in-person events, prompting innovative virtual pay-per-view events.
- Mitchell launched FRDM+, a subscription service offering exclusive motorsport content.
- FRDM+ has achieved profitability, outperforming some mainstream streaming competitors.
Why should I read this?
If you’re into motorsports or the evolving landscape of streaming content, this story is a gem! It showcases how creativity and adaptability can build new platforms in niche markets. Plus, you get a behind-the-scenes look at how a passion project can turn into a profitable business venture. We’ve saved you the hassle—check out how one man’s vision redefined grassroots racing content!