When Microsoft made the Windows as a Service pivot
Microsoft’s shift from traditional OS upgrades to a Windows as a Service model marked a significant change in its approach. Former engineer Dave Plummer reflects on this transition, highlighting the challenges and implications of giving away Windows 10 for free. He explores how this strategy impacted user experience, revenues, and telemetry practices.
Key Points
- Microsoft transitioned from paid upgrades to a model where Windows 10 was offered as a free upgrade.
- This shift addressed declining PC sales and competition from free OS alternatives.
- The change was framed as moving toward a “Windows as a Service” model to improve customer engagement.
- Telemetry and user tracking became integral to the free OS model, leading to concerns about privacy and advertising.
- Despite some user discontent, the move successfully increased Microsoft’s revenue from subscription services.
Why should I read this?
If you’re curious about the evolution of Windows and how Microsoft’s service model impacts you, this article is a must-read. It dives into the behind-the-scenes decisions that shaped the OS you use today and the implications for data privacy and user engagement.