Virgin Atlantic is piloting an OpenAI agent in to help with the ‘customer journey’
Virgin Atlantic is exploring the use of OpenAI’s new AI agent named Operator to enhance the customer experience on its website. The airline aims to test how this AI can assist in flight booking, providing insights into user interactions and possibly making future customer journeys smoother.
Key Points
- Virgin Atlantic is testing OpenAI’s Operator to enhance website navigation and customer bookings.
- Operator combines visual understanding with user interface training to mimic browser automation tools.
- Early results show promise in improving website usability and user feedback analysis.
- The AI can handle tasks like searching and booking flights and even suggest website optimisations.
- Future use may include direct customer interactions as the technology matures.
Why should I read this?
If you’re curious about how AI is revolutionising customer interactions, this article is a must-read! Virgin Atlantic’s pilot with OpenAI’s Agent could reshape how airlines operate and enhance your travel planning experience. Don’t miss out on the potential impacts this technology might have in the future.