Comcast President Bemoans Broadband Customer Losses: ‘We Are Not Winning’
Comcast’s President Mike Cavanagh has openly acknowledged the company’s struggles, citing significant losses in broadband customers and issues with pricing transparency. Following a shocking net loss of 183,000 residential customers in Q1 2025—over three times that of the previous year—Cavanagh stated that the company is not “winning in the marketplace” during an earnings call. He highlighted that the confusion over prices and the complicated nature of doing business with Comcast are at the root of these challenges.
To combat this, Comcast is initiating changes to simplify pricing and improve customer relations, including a new five-year price guarantee for broadband packages aimed at offering clearer value propositions for customers.
Key Points
- Comcast reported a net loss of 183,000 broadband customers in Q1 2025, significantly worse than previous years.
- The company is facing increased competition from fibre and fixed wireless ISPs.
- Price transparency and complicated business processes are identified as major issues by Comcast executives.
- As part of their fix, Comcast is simplifying their pricing structure and offering clearer monthly rates without contractual commitments.
- A five-year price guarantee is now available to attract new customers, promising better value and less complexity.
Why should I read this?
If you’re a Comcast customer—or considering becoming one—you’ll want to get the lowdown on why they’re struggling and what they’re doing about it. With the evolving ISP landscape, staying informed can help you make smarter choices about your broadband provider and know what to expect from Comcast in the near future.