Siri? Will tariffs hurt Apple? Tim Cook says brace for a $900 million whack, for starters
Apple has officially warned that new US tariffs could cost it at least $900 million in the upcoming quarter. As part of their Q2 2025 earnings report, CEO Tim Cook shared that the company has shifted its production to India and Vietnam to counter the potential impacts, but uncertainty looms over the actual effects of these changes.
Key Points
- Apple predicts a financial impact of $900 million due to US tariffs.
- The company posted a quarterly revenue of $95.4 billion, marking an increase of 5% from the previous year.
- Tim Cook noted production is now largely based in India and Vietnam to minimise tariff impacts.
- Plans for increased US production include sourcing chips and glass from local suppliers.
- Cook expressed concerns about the potential future effects of tariffs on manufacturing and sales.
- The European Digital Markets Act may be influencing Apple’s app store revenues.
Why should I read this?
If you’re into tech or just curious about the big players like Apple, this article is a must-read. It dives deep into how tariffs could reshape Apple’s financial landscape. With Tim Cook at the helm sharing dire predictions, it’s important to understand how global policies directly affect your favourite tech products and could set the stage for what’s to come in the industry.