Netflix Debuts Gen AI-Powered Search Tool, Tests Vertical Videos For Mobile
Netflix has rolled out an innovative AI-driven search feature that leverages OpenAI’s ChatGPT to create a conversational experience for content discovery. Users can express their preferences using everyday language, making it easier to find exactly what they want. Alongside this, Netflix is also introducing a new vertical video feed for mobile that aims to compete with popular platforms like Instagram Reels and TikTok.
Key Points
- New AI-powered search tool enables natural language queries for content discovery on Netflix.
- Short videos in a vertical feed format are being tested to enhance mobile user experience.
- Users can input specific requests, like “I want something funny and upbeat,” to find suitable content.
- The vertical video feed features curated clips based on “Today’s Top Picks for You” rather than the entire library.
- Generative AI will also be used to update title cards in users’ preferred languages.
Why should I read this?
If you’re a Netflix fan, this article is a must-read! The new search feature could totally transform how you find and enjoy content, making it feel way more personal. Plus, the vertical video trend is all about keeping up with the times. Don’t miss out on understanding how these changes could enhance your binge-watching sessions!