Gemini 3 Is Here—and Google Says It Will Make Search Smarter

Steven

Gemini 3 Is Here—and Google Says It Will Make Search Smarter

Summary

Google has launched Gemini 3, its most advanced AI model to date. The model is billed as stronger at reasoning, multimodal understanding (including video and image analysis), and code generation. Google says Gemini 3 will be used across existing products immediately — notably in Search via AI Overviews — and in the standalone Gemini app.

Google claims Gemini 3 outperforms recent rivals on public leaderboards and is better at simulated, step-by-step reasoning and longer-term planning. The company plans to roll the model into paid tiers (Google AI Plus and Google AI Pro) and to power new tools like the Antigravity programming assistant. Google also highlights metrics and ecosystem advantages — millions of users, billions of monthly AI Overview views, millions of developers, plus ownership of data centres and silicon — as competitive edges.

Key Points

  • Gemini 3 improves reasoning, multimodal understanding (including video generation), and code-writing abilities.
  • Google will integrate Gemini 3 into Search via AI Overviews, aiming to make search results more interactive and AI-driven.
  • Company claims leaderboard advantages over GPT-5 and emphasises better planning and tool-based agent performance.
  • Rollout will start through the Gemini app and paid Google AI tiers; a new AI tool, Antigravity, is powered by Gemini 3.
  • Google argues its scale — user base, developer ecosystem, data-centre and silicon design — gives it a full-stack advantage even if an AI market bubble pops.
  • Gemini 3 could increase search engagement and revenue; Alphabet reported a 10% rise in search queries driven by AI Overviews earlier in the year.
  • Tensions remain around AI hype, data collection, and the timeline to AGI; Google leaders say full AGI is probably five to ten years away.

Why should I read this?

Short and blunt: if you care about search, ad revenue, or where AI is actually being put into real products, this matters. Gemini 3 is the tech Google plans to wedge into Search and services millions already use — so it isn’t just flashy research, it’s the engine that could alter how people find and interact with the web.

Author style

Punchy. This is a major product-plus-platform move from Google — not merely a model drop. If search behaviour, platform power, or AI competition matter to you, dig into the detail; it shows how Google expects to turn model advances into product and revenue changes.

Context and Relevance

Gemini 3 arrives amid debate about an AI investment bubble and after competitors like OpenAI shifted the market. Google is positioning the model to defend and extend Search, integrate with partners (reports suggest talks with Apple for Siri), and underpin new developer tools. The rollout matters for advertisers, publishers and developers because it alters how queries are answered, how visual and conversational search scale, and where monetisation flows.

Source

Source: https://www.wired.com/story/google-launches-gemini-3-ai-bubble-search/