Adobe MAX 2025: All the Top Announcements for Adobe’s Creative Suite

Steven

Adobe MAX 2025: All the Top Announcements for Adobe’s Creative Suite

Summary

At Adobe MAX 2025, Adobe pushed a major wave of AI updates across its Creative Suite, with most new features centred on Firefly. Key launches include custom models for individual users, the rollout of Firefly Image Model 5 with layered image editing, new generative audio tools (Generate Soundtrack and Generate Speech), a multi-track Firefly video editor in the browser, and AI assistants in Photoshop and Express. Adobe also previewed broader integrations — notably Project Moonlight (context continuity across apps) and an early-stage ChatGPT integration.

The updates aim to let creators train personalised models from a few images, generate speech and soundtracks for video, and perform more sophisticated in-browser editing that mixes generated and captured content. Many features are arriving via waiting lists or phased rollouts.

Key Points

  • Firefly custom models will be available to individual customers by the end of the year; you need as few as six to 12 images to train a character model.
  • Firefly Image Model 5 launches with native 4MP/2K generation and layered image editing that identifies and manipulates scene elements without visible artefacts.
  • Generate Soundtrack scans video and suggests prompts and vibes for AI-created music, speeding up soundtrack creation for editors.
  • Generate Speech adds text-to-speech to Firefly (15 languages at launch) with emotion tags and a partner model from ElevenLabs.
  • A full multi-track Firefly video editor in the browser was demoed; it combines generated and captured audio/video/images (public release via waiting list).
  • Photoshop and Express get an AI assistant that balances hands-on control with agent-like task completion and guided help; Express’s assistant is already available to try.
  • Longer-term: Project Moonlight will carry model and social-context across Adobe apps, and Adobe is exploring embedding Adobe features into ChatGPT via OpenAI/Microsoft collaboration.

Why should I read this?

Short version: if you make images, video or sound, Adobe’s latest moves will change how quickly you prototype and polish work. Fancy generating a quick soundtrack, a voice line, or editing layered image elements in-browser? This is where Adobe is betting creativity will go next — and it matters whether you freelance, run a studio, or just like playing with new tools.

Author

Punchy take: this is a big MAX for AI-first creative tooling. The feature set nudges Adobe from toolmaker to platform for generative workflows — worth a proper look if you depend on Photoshop, Premiere, or any Adobe cloud tools.

Source

Source: https://www.wired.com/story/adobe-max-2025-firefly-photoshop-updates/