Roblox Players are Going to Start Getting Paid to Watch Ads
Roblox is set to introduce ‘Rewarded Video’ ads, allowing players to earn rewards like in-game currency and power-ups in exchange for watching ads. This new advertising format, which can last up to 30 seconds, will be available through Google’s advertising solutions, expanding Roblox’s monetisation options for creators.
Key Points
- Roblox players can earn in-game rewards by watching full-screen video ads called ‘Rewarded Video’.
- The ads can be up to 30 seconds long and will be available soon through Google’s advertising platform.
- Only players aged 13 and older will be shown these ads, and they can be displayed in public experiences created by users over 18.
- Google’s immersive ad format will enable more advertisement types, including virtual billboards and ads integrated into the game environment.
- This move aims to enhance monetisation avenues for Roblox creators and enrich player engagement.
Why should I read this?
This article highlights an innovative shift in the gaming advertising landscape, where players can now be compensated for their engagement. As Roblox evolves, this strategy not only benefits players and creators but also signals a broader trend of incorporating rewards in advertising practices, reflecting changing consumer expectations in the digital space.
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