Waymo May Use Interior Camera Data To Train Generative AI Models, Sell Ads
Waymo is reportedly looking to utilise data collected from its robotaxis, specifically video from interior cameras linked to rider identities, to train generative AI models. This activity, revealed through a draft of its privacy policy, has sparked discussions about the potential use of rider behaviour data for personalising advertisements and other marketing strategies.
Key Points
- Waymo plans to use interior camera footage from its robotaxis to train generative AI models.
- This initiative raises concerns about privacy and the potential for misuse of rider data.
- The privacy draft indicates that data may be shared to personalise ads presented to riders.
- Users can opt out of sharing their information, except when needed for the functioning of the service.
- The move signifies a broader trend of data monetisation in the transportation sector.
Why should I read this?
This article sheds light on how emerging technologies, like generative AI, are increasingly intersecting with personal data usage within transport services. Understanding Waymo’s approach provides insight into future trends in advertising, privacy concerns, and the impact of AI in everyday life, which is crucial for passengers and policymakers alike.
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