Nintendo Is ‘Actively Assessing’ What a Trade War Means for the Switch 2
Nintendo is carefully evaluating the potential effects of recent tariffs on the pricing and launch of the highly anticipated Switch 2 console. In light of rising tariffs, the company has postponed preorders to better understand how market conditions might evolve.
Key Points
- Tariffs could significantly increase the price of the Switch 2, which is already expected to retail at $450.
- Nintendo president Doug Bowser stated that current prices did not include the impact of tariffs and acknowledged the challenges presented by rising costs.
- The company has diversified production locations, moving significant manufacturing efforts from China to Vietnam and Cambodia.
- Preorders for the Switch 2 have been delayed as Nintendo assesses the impact of new tariffs on its pricing strategy.
- The company is implementing a new loyalty programme to prevent scalpers and reward long-time Nintendo players with limited sales per person.
Why should I read this?
This article sheds light on the current challenges Nintendo faces concerning the pricing and launch of the Switch 2 amid evolving trade policies. Understanding these dynamics is crucial for consumers interested in this next-generation console and reflects broader trends affecting the gaming industry at large.