LG TVs’ Integrated Ads Get More Personal With Tech That Analyzes Viewer Emotions
LG is teaming up with Zenapse to bring AI-driven emotional intelligence to its smart TVs, aiming to serve ads that resonate with viewers on a personal level. By leveraging psychological traits, emotions, and behaviours, LG is set to revolutionise the way advertisements are presented on its devices.
Key Points
- LG has partnered with Zenapse to integrate emotional analysis technology into its smart TVs.
- The collaboration focuses on delivering hyper-targeted advertisements based on viewer behaviour and emotions.
- Zenapse’s platform, ZenVision, interprets viewer emotions through content analysis and integrates viewer data.
- Viewers will be grouped into specific market segments for targeted advertising, enhancing relevance.
- This technology will be applied across various LG TV interfaces, including homescreens and ad-supported channels.
Why should I read this?
If you’re curious about the future of TV advertising, this piece is a must-read! LG’s new tech could change how we see ads altogether, personalising them based on your feelings! Understanding this development could help you navigate the next generation of smart TVs and the implications of targeted advertising. Plus, it’ll make your binge-watching sessions way more interesting!