European biz calls for Euro tech for local people
Danish consultancy Netcompany has launched the ‘Europe Stand Tall’ campaign, urging businesses to lean into European technology solutions as trust in US tech giants wanes due to unpredictability in the White House. CEO André Rogaczewski highlighted the risks of relying on foreign technologies that may not align with European values, especially given the potential data privacy concerns stemming from current US laws.
Key Points
- The ‘Europe Stand Tall’ campaign aims to reduce dependency on US technology.
- Netcompany advocates for solutions built by European firms and governed by European data laws.
- There are rising concerns regarding data privacy and security with US tech providers.
- European projects and initiatives are emerging to support local tech solutions.
- EU regulators are pushing digital sovereignty while US hyperscalers adapt to new regulations.
Why should I read this?
If you’re interested in the future of tech sovereignty in Europe, this article’s a must-read. It reveals the growing push for independent tech solutions driven by recent geopolitical tensions. Plus, it provides a clear perspective on how European firms are looking to regain control over their digital futures, making it relevant to anyone invested in the industry.