Perplexity CEO Says Its Browser Will Track Everything Users Do Online To Sell Ads
Perplexity’s CEO, Aravind Srinivas, recently revealed plans for a new browser that will track users’ online activities to sell targeted ads. This controversial approach aims to collect comprehensive data on user behaviour beyond their Perplexity app, suggesting that more data leads to better advertising relevance.
Key Points
- Perplexity is developing a browser called Comet that will track all online activities of its users.
- The tracking aims to build detailed user profiles for selling premium, hyper-personalised ads.
- Srinivas argues that understanding users’ broader online behaviours enhances ad relevance.
- Despite facing setbacks, the Comet browser is expected to launch in May.
- The CEO expresses confidence that users will accept this data collection for better-targeted ads.
Why should I read this?
If you use online services, especially browsers, you might want to keep an eye on how your data is managed. This article dives into a potentially game-changing yet controversial approach by Perplexity that could influence how many companies operate. Stay informed about who’s tracking your online behaviour – you might just thank us later!