Apple exec sends Google shares plunging as he calls AI the new search
An Apple executive has stirred the pot, suggesting that AI could become the primary way people search the internet, and in the process, sent Google’s stock tumbling. During a court testimony regarding the US Department of Justice’s lawsuit against Google, Eddy Cue laid out his thoughts on how traditional search engines’ reign might be numbered. He mentioned that Apple could potentially integrate AI-driven search options in its Safari browser, adding to the ongoing discussions about the future of search.
Key Points
- Eddy Cue asserts that AI can replace traditional search engines like Google.
- Apple plans to incorporate AI tools from OpenAI and Anthropic into Safari.
- Google shares dropped over 7% following Cue’s statements during the legal proceedings.
- AI’s influence is being acknowledged as a reason behind a decline in traditional search queries.
- Antitrust issues surrounding Google’s dominance in search continue to evolve in court.
Why should I read this?
This article is a must-read if you want to understand the shifting landscape of online search, especially how AI is stepping into the spotlight. Cue’s remarks not only shook up the stock market but also hint at a bigger transformation in how we find information. If you’re invested in tech, marketing, or just curious about the future of search, this piece saves you the legwork by breaking down the key info you need to know.